The digital promotional landscape is constantly transforming, presenting both opportunities and obstacles. One of the most pressing challenges facing advertisers today is ad fraud, a pervasive problem that can waste advertising budgets and damage brand image. To combat this growing menace, it's essential to investigate the various types of ad fraud

Diving into the world of ad networks can feel like navigating a complex maze, especially when encountering different pricing models. From cost-per-click (CPC) to impressions, and even{ cost-per-action (CPA), each model presents a unique way for advertisers and publishers to interact. This overview aims to decipher these diverse pricing structures,